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TIP-ical Tuesday: Utilizing Lists in Blog Posts

by Cody Gan on 5/15

While lists have been around for a while, their value has been somewhat overlooked, especially with the rise in popularity of quick and easily digestible content from the likes of Snapchat and Tik Tok. As such, the attention span of consumers has shortened dramatically, and utilizing lists in longer-form content such as blog posts can be a simple and effective way to convey your message in a concise package.

One of the best examples of this is the plethora of articles written by BuzzFeed. Where nearly a third of their articles use numbered titles as a way to quickly convey the overall message of the article and hook prospective readers. Titles such as “30 Things That’ll Basically Give You No Choice But to Stay Organized” and “24 Desks For Anyone Who Wants to Upgrade Their Home Office” are just a few examples of articles written by BuzzFeed that utilize this titling scheme. When the audience clicks on the article, they are greeted by a neatly organized list and breakdown of the subject matter that allows them to easily scan through the topic. This scannability helps retain their attention span and encourages them to look through other similarly layed out articles. BuzzFeed has even gone as far as to create a list of their greatest lists of all time. 

In summary:

  • The attention span of consumers is getting shorter and shorter with the rise of platforms such as Snapchat and Tik Tok.
  • Lists are an effective way to convey your message in a concise and easily digestible format.
  • Utilizing lists in the title of your articles is an effective way to convey your message and hook your audience.
    • BuzzFeed is a great example of this with titles such as:
      • 30 Things That’ll Basically Give You No Choice But to Stay Organized” 
      • “24 Desks For Anyone Who Wants to Upgrade Their Home Office”

When creating your next blog post, consider using a list as a simple and effective way to engage your audience, and spread your message.

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