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TIP-ical Tuesday: Google Analytics

By Austin Holm on September 8, 2020

Here are some quick tips for using Google Analytics to analyze your website.

First things first, if you’re not using Google Analytics, you should be! It’s free to create an account and easy to install on your site. You can create a free account here.

Next, a great report to get started with is the Source/Medium report which shows you where your traffic is coming from.

To access this report: visit your account in Google Analytics, select the “Acquisition” Tab on the left, select “All-Traffic”, then “Source/Medium”

This will give you some actionable information on how people are accessing your site, as well as the quality of that traffic to your business.

For my last tip: If you want to compare how certain pages or blog posts are performing on your website, take a look at the “All Pages” report.

To access: click the “Behavior” tab on the left, then select “Site Content” then “All Pages”. This will show you the amount of traffic and quality of that traffic on each page of your website. 

You can display these by page path or page title for further clarity.

For help getting started with Google Analytics for your business, give Compass a call, We Know the Way

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