TIP-ical Tuesday: Using Video on Social
By Liz Quintero on November 17, 2020 Utilizing videos to advertise your business is a sure-fire way to catch your audience’s attention. As opposed to traditional media, social media spreads your message faster. We often see businesses posting videos to their Facebook or Instagram in hopes that there is a lot of engagement. However, each platform has distinct characteristics that allow a video to perform well – the same video will not be equally...