By Liz Quintero on November 17, 2020 Utilizing videos to advertise your business is a sure-fire way to catch your audience’s attention. As opposed to traditional media, social media spreads your message faster. We often see businesses posting videos to their Facebook or Instagram in hopes that there is a lot of engagement. However, each platform has distinct characteristics that allow a video to perform well – the same video will not be equally...
By Cody Gan on November 1, 2020 With the rise in prominence of video on social media, as well as the sheer volume of platforms that have emerged over the years, it has become more important than ever to be aware of the files size limitations of these platforms in order to reduce the amount of time that you and/or your team have to re-export videos. By doing so, this keeps your team efficient...
By Rachel Cazeres on October 16, 2020 Logos are usually the first aspect of brand identity that business owners think to address when launching a new product, service, or brand of some kind. There is no doubt that a logo is an important representation of your brand and what it really stands for, but there are a couple other things to consider when it comes to having a bulletproof brand, that often are overlooked. That’s...
By Bria Silver on October 6, 2020 What are the 4 P’s of Marketing? Product, Price, Promotion, and Place — are key marketing elements used to strategically position your business. Why are they important? By following them you can help ensure that you are effectively understanding and reaching your target market. The last thing you want to do is market blindly. Having a clear comprehension of your target audience is vital for the success of your business. For Product,...
By Priyanka Raj on September 22, 2020 Working remotely is not a new phenomenon, but, recently we have seen a drastic increase in organizations opting to work from home. A better lifestyle, more family time, less commute, eco-friendly as well as economically friendly- whatever may be the reason; working from home is a welcome change workforce across the globe is accepting. Of course, the pandemic (2019-2020) is another valid reason for this change. The digital era...
By Austin Holm on September 8, 2020 Here are some quick tips for using Google Analytics to analyze your website. First things first, if you’re not using Google Analytics, you should be! It’s free to create an account and easy to install on your site. You can create a free account here. Next, a great report to get started with is the Source/Medium report which shows you where your traffic is coming from. To access this report:...
By Lara Rodman on August 24, 2020 Knowing the difference between Events and Reminders in Google Calendar will really help organize your day. Events have a set time, date, and agenda. You have options to invite people to join the event via in-person location or attach a link for a virtual meeting. You can track RSVPs to the event, attach any documents that may be needed and leave a brief description of the event....
by Katie Booker on July 24, 2020 Is your website eating? Google’s Search Quality Evaluator Guidelines site “expertise”, “authoritativeness”, and “trustworthiness” (E-A-T). Besides matching the words in a search query with relevant websites, search algorithms try to prioritize the most reliable sources they can find. To do this, its systems identify signals that help determine which pages are demonstrating E-A-T for any given topic or search query. Practicing E-A-T is a great way to increase...
By Bobby Riley on 7/14 Whether you're a programmer or a front end designer, there are a plethora of editors. Finding one that suits your workflow can have an impact on productivity. A code editor is like your personal assistant — you have to find one that fits you. How can a code editor benefit you? They can help you be more efficient at writing code,examine code for fewer mistakes/debugging,and show you where specific edits need to...
by Cody Gan on 5/15 While lists have been around for a while, their value has been somewhat overlooked, especially with the rise in popularity of quick and easily digestible content from the likes of Snapchat and Tik Tok. As such, the attention span of consumers has shortened dramatically, and utilizing lists in longer-form content such as blog posts can be a simple and effective way to convey your message in a concise package. One...
