Inside Insights // Take It From A Millennial

As I’m sure you know by now Millenials are always moving from trend to trend and exploring uncharted territory. Our generation is constantly breaking down barriers across many industries, so make sure you find a place for us when you’re creating your marketing strategy. Hi! I’m Micaela, an Intern here […]

Take It From A Millennial // FOMO Marketing

This week on Take It From A Millennial, we are exploring the most abstract concept yet: FOMO Marketing. What is FOMO? For those of you that hibernated through the last five years, FOMO is an acronym that stands for the Fear Of Missing Out. This fear is one that plagues […]

Take It From A Millennial // Native Advertising

This week on Take It From A Millennial, we are diving into the concept of native advertising and the millennial attitudes and behaviors that come along with it. THE BREAKDOWN Native advertising is a form of paid advertising where the advertisement is embedded into a user’s natural or “native” media […]

Take It From A Millennial // Influencer Marketing

This week on Take It From A Millennial, we discover influencer marketing and the grand effect it has on millennial purchase behavior. Influencer marketing is the organic marketing practice where a marketer hires influencers to spread their brand message to their target audience, rather than communicating their brand message to […]

Take It From A Millennial // Cause Marketing

A few weeks ago, I started this blog series to give you tips on how best to reach millennials from the point of view of a millennial marketing intern here at Compass Marketing and Consulting. Throughout the last few weeks, we have been examining different aspects that call our attention […]

Take It From A Millennial // Authenticity

This week on Take It From A Millennial, we look at yet another aspect that makes millennials put all their spending power to good use. Today, we examine brand authenticity and its effect on millennial purchase behavior. Authenticity is defined as being true to one’s personality and identity; not copying or […]

Take It From A Millennial // Meaningful Connections

It’s finally Friday once again, which means I’m back with your weekly dose of millennial insight. Last week, I started by telling you who millennials are. This week, I take you a step further into one of the many aspects that shape millennial purchase behavior: meaningful connections. So let’s take […]

Take It From A Millennial // An Introduction

My name is Micaela Valderrama. I am a marketing intern at Compass Marketing & Consulting, but above all, I am a millennial. As you should know by now, millennials are a big deal when it comes to marketing. Not only are we the largest and fastest-growing consumer group in the […]