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TIP-ical Tuesday: Reach Vs. Frequency in advertising

By Eric Wagers on 06/26/2020 There are many effective ways to market your business and one of the most popular is through Television ads. If done correctly, television advertisements can be one of the best ways to reach potential customers. When placing TV ads, it can be challenging to determine the right station to place your ads on as well as the best time of day to impact your target audience. In deciding this...

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TIP-ical Tuesday: Social Distancing

by Katie Booker on 03/30/20 With the number of COVID-19 cases growing, state and local governments are recommending the practice of social distancing. Companies are using branding and campaigns to promote awareness and safety. Chiquita banana posted a version of the logo to it’s Instagram without Miss Chiquita. The caption “I am already home. Please do the same and protect yourself. #staysafe” was used. Coca-Cola promoted social distancing in Time Square by separating its logo saying “Staying apart is the best way to stay united. McDonald’s...

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TIP-ical Tuesday: Paid, Earned and Owned Media

by Katie Booker on 02/19/20 What is paid, earned and owned media? Paid media is what you pay for, such as Facebook and Google Ads, TV spots and Radio or Billboards (check out our work for some examples). Paying for placement helps your message cut through all the noise in media today. Earned media is what you receive at no cost. This can include news coverage, word of mouth or online reviews. This type of media is usually generated...

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