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TIP-ical Tuesday: Integrated Marketing Campaigns

by Bria Silver on 4/21 An Integrated Marketing Campaign (IMC) combines and utilizes several different mediums, with a consistent and branded message both digitally and traditionally. The goal of an IMC is to cohesively market to your consumer through different means of communication in hopes of yielding higher conversion rates.  This method is ideal and highly recommended when marketing to your target audience. Studies indicate that the average person needs to be exposed to your...

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