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TIP-ical Tuesday: Seasonal Marketing

By Elizabeth Quintero on 6/24/2020 A flower shop will offer deals around Valentine's Day, a fireworks tent will pop up a week before the 4th of July, and toy stores will offer great sales on Black Friday. All of these forms of seasonal marketing makes sense. There is no doubt there is a correlation between reaching out to your customers around holidays or specific seasons that your business thrives on. But have you...

Nicole's Blog Still for Tip-Ical Tuesday

TIP-ical Tuesday: Answering This One Question Will Guide You Through Any Challenge

The world, as we have known it continues to change daily. The fact that you’re most likely reading this entry working from home in comfortable sweats being a prime example. It’s normal for fear to creep in when uncertainty is on the horizon. But having a strong and well-defined mission statement will guide you through difficult times. There should be no shame in pausing to mourn the loss of ‘normal’ as we once knew...

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