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Author: teamcompass

TIPical Tuesday: Bulletproof Branding in 5 Steps

By Rachel Cazeres on October 16, 2020 Logos are usually the first aspect of brand identity that business owners think to address when launching a new product, service, or brand of some kind. There is no doubt that a logo is an important representation of your brand and what it really stands for, but there are a couple other things to consider when it comes to having a bulletproof brand, that often are overlooked. That’s...

TIP-ical Tuesday: The 4 P’s To Market Your Business

By Bria Silver on October 6, 2020 What are the 4 P’s of Marketing? Product, Price, Promotion, and Place — are key marketing elements used to strategically position your business.  Why are they important? By following them you can help ensure that you are effectively understanding and reaching your target market. The last thing you want to do is market blindly. Having a clear comprehension of your target audience is vital for the success of your business.  For Product,...

TIP-ical Tuesday: Google Analytics

By Austin Holm on September 8, 2020 Here are some quick tips for using Google Analytics to analyze your website. First things first, if you’re not using Google Analytics, you should be! It’s free to create an account and easy to install on your site. You can create a free account here. Next, a great report to get started with is the Source/Medium report which shows you where your traffic is coming from. To access this report:...

TIP-ical Tuesday: Difference Between Events and Reminders in Google Calendar

By Lara Rodman on August 24, 2020 Knowing the difference between Events and Reminders in Google Calendar will really help organize your day.  Events have a set time, date, and agenda.  You have options to invite people to join the event via in-person location or attach a link for a virtual meeting. You can track RSVPs to the event, attach any documents that may be needed and leave a brief description of the event....

TIP-ical Tuesday: SEO Tips

by Katie Booker on July 24, 2020 Is your website eating? Google’s Search Quality Evaluator Guidelines site “expertise”, “authoritativeness”, and “trustworthiness” (E-A-T).  Besides matching the words in a search query with relevant websites, search algorithms try to prioritize the most reliable sources they can find. To do this, its systems identify signals that help determine which pages are demonstrating E-A-T for any given topic or search query. Practicing E-A-T is a great way to increase...

TIP-ical Tuesday: Seasonal Marketing

By Elizabeth Quintero on 6/24/2020 A flower shop will offer deals around Valentine's Day, a fireworks tent will pop up a week before the 4th of July, and toy stores will offer great sales on Black Friday. All of these forms of seasonal marketing makes sense. There is no doubt there is a correlation between reaching out to your customers around holidays or specific seasons that your business thrives on. But have you...

TIP-ical Tuesday: Code Editors

By Bobby Riley on 7/14 Whether you're a programmer or a front end designer, there are a plethora of editors. Finding one that suits your workflow can have an impact on productivity. A code editor is like your personal assistant — you have to find one that fits you. How can a code editor benefit you? They can help you be more efficient at writing code,examine code for fewer mistakes/debugging,and show you where specific edits need to...

TIP-ical Tuesday: Reach Vs. Frequency in advertising

By Eric Wagers on 06/26/2020 There are many effective ways to market your business and one of the most popular is through Television ads. If done correctly, television advertisements can be one of the best ways to reach potential customers. When placing TV ads, it can be challenging to determine the right station to place your ads on as well as the best time of day to impact your target audience. In deciding this...

Tip-ical Tuesday – From Home: Lighting the Subject

By Elizabeth Quintero on 06/02/2020 Nowadays, it seems like everyone has some amount of skill in videography and photography simply because our smartphones are so high tech. In a pinch, a salesman can easily become the photographer of the office when they need to post a picture to their website or social media. However, it is still important to instill basic photo/video guidelines even if you are posting a simple group photo. A common mistake people make is placing the...

TIP-ical Tuesday: Utilizing Lists in Blog Posts

by Cody Gan on 5/15 While lists have been around for a while, their value has been somewhat overlooked, especially with the rise in popularity of quick and easily digestible content from the likes of Snapchat and Tik Tok. As such, the attention span of consumers has shortened dramatically, and utilizing lists in longer-form content such as blog posts can be a simple and effective way to convey your message in a concise package. One...

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