Posts Tagged:

brand management

Take It From A Millennial // FOMO Marketing

This week on Take It From A Millennial, we are exploring the most abstract concept yet: FOMO Marketing. What is FOMO? For those of you that hibernated through the last five years, FOMO is an acronym that stands for the Fear Of Missing Out. This fear is one that plagues […]

Take It From A Millennial // Native Advertising

This week on Take It From A Millennial, we are diving into the concept of native advertising and the millennial attitudes and behaviors that come along with it. THE BREAKDOWN Native advertising is a form of paid advertising where the advertisement is embedded into a user’s natural or “native” media […]

Take It From A Millennial // Cause Marketing

A few weeks ago, I started this blog series to give you tips on how best to reach millennials from the point of view of a millennial marketing intern here at Compass Marketing and Consulting. Throughout the last few weeks, we have been examining different aspects that call our attention […]

Take It From A Millennial // Authenticity

This week on Take It From A Millennial, we look at yet another aspect that makes millennials put all their spending power to good use. Today, we examine brand authenticity and its effect on millennial purchase behavior. Authenticity is defined as being true to one’s personality and identity; not copying or […]

Take It From A Millennial // An Introduction

My name is Micaela Valderrama. I am a marketing intern at Compass Marketing & Consulting, but above all, I am a millennial. As you should know by now, millennials are a big deal when it comes to marketing. Not only are we the largest and fastest-growing consumer group in the […]

The Nosey Intern Episode XI – Charlie

This week, on ‘The Nosey Intern,’ our furriest team member Charlie gets the spot light! We are nearing the end of this season of ‘The Nosey Intern’; stay tuned for a sneak peak of next week’s season finale at the end of this episode! Compass Marketing & Consulting on Vimeo […]

The Nosey Intern Episode VIII – Vy Nguyen

This week, ‘The Nosey Intern’ flips the camera on our Visual Media Artist, Vy Nguyen, for a change! If you’ve missed any of the previous episodes of ‘The Nosey Intern’ you can check them out and follow us on Vimeo here: Compass Marketing & Consulting on Vimeo Episode I – Tony […]