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Notice a Dip in Your Facebook Page Likes?

31 March 2015
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Facebook likes to make big changes without much notice. Every once in a while, you’ll notice subtle changes in the Facebook interface. It’s because Facebook has this philosophy that Zuckerberg subscribes to called having a “Hacker Mentality” – basically it means that Facebook is never a finished product. They’re constantly evolving trying to improve the user experience. As a result, bizzare things happen on Facebook from time to time without warning. You’ve probably experienced this.

I preface with all of this, because in early March of 2015 you may have seen your Facebook “page likes” take a dip without explanation. Basically, Facebook went through and eliminated a large number of inactive, fake, or spammy profiles that may be artificially boosting the number of users who “like” your page.

On the surface, this seems like a bit of bummer, but this is part of Facebook’s effort to make itself a more meaningful tool for business. What they’re trying to do is improve the accuracy of the data they provide to businesses. That can only be a good thing. There’s really no good reason behind having fake users “like” your page anyways.

Have you ever noticed some Facebook pages have an absurd number of likes, but when you look at their posts, maybe 5 out of their 20,000 followers will like or comment on their average post? Facebook is much better at delivering what their users want to see. It goes without saying (but I will anyways) that if you have 20,000 followers (and you aren’t using paid ads), your reaching may 1% or 2% of those 20,000.

Yes, that large number provides a nice first impression. But unless your taking measures to engage with your following, that’s where the advantage of having a large number of “page likes” ends.

It’s hard to say just how much your page will be affected by this, but it probably won’t be too severe. Just be aware that this is something that happens with Facebook from time to time. And remember: This is a good thing!