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Inside Insight // Tailored Marketing

9 October 2017

When it comes to developing a marketing plan for your brand, a “cookie-cutter” approach is not the way to go.

Inside Insight // A Tailored Marketing Plan for Your Brand from Compass Marketing & Consulting on Vimeo.

Hi, I’m Kay Meyer, new Business Developer at Compass Marketing and Consulting, and on today’s Inside Insight we’ll talk about how your marketing plan should be tailored for your brand. The first step in developing a plan is to take an “outside/in” approach when researching your brand. This means finding out what their current marketing looks like. Is your website easy to use? Is their social media message clear? Is their brand voice consistent?

The next step is to develop an integrated marketing plan that is consistent across all platforms, from TV ads to Instagram hashtags. The more that is learned about a client and their company, the better the plan will be. A thorough understanding of our client’s goal will help us to create a highly tailored plan to fit their needs.