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Inside Insight // Interview

1 September 2017

Interviews are often the back bone to documentary and corporate video features.


Hi, I’m Vy Nguyen and I’m the Visual Media Artist at Compass Marketing and Consulting, and today’s Inside Insight is on the importance of the interview. Great interviews add emotion and passion to your story. After interviewing hundreds of different people I have found that the best way to interview, is to simply have a conversation. It’s important to have a strong understanding of what you want from the interview so that you don’t have to look down at a piece of paper or computer screen which can be distracting and bring your subject out of story mode.

At the end of the day, a great video tells a story, but to get to that story you must know how to dive deeper. You have to ask engaging questions, explore new ideas, and challenge an interviewee to go further into the story than they ever had. This has been a Compass Marketing Inside Insight.