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Inside Insight // The Importance of Traditional Advertising

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As ironic as it might sound, traditional advertising is still an essential part of your marketing campaign. Hi, I’m Laura Jones, and I’m the Media Strategist at Compass Marketing & Consulting, and today’s ‘Inside Insight’ is on The Importance of Traditional Advertising. The digital age seems to have swept the […]

Your Old Logo is a No-Go

Here at Compass Marketing & Consulting we can’t stress enough the importance of a strong company logo. A bad logo could leave your company unnoticed or otherwise give your company a bad brand image. So that leaves the question, does your logo fully represent your brand and is it easily associated […]

The Stranger Side of Compass

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This year’s breakout summer hit, the Netflix original series: Stranger Things, transports viewers through time to a familiar 80s sci-fi setting – loaded with retro music, clothing, themes, and characters. The show relies heavily on the styling and sentiment of the era it portrays, which is remarkably extended into its design […]

Four Walls Don’t Define Your Work

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Do you need to recreate your environment or work patterns to inspire greater productivity, creativity or even better—a sense of calm and balance? While technological advancements bring innovative and progressive work environments, the restrictive indoor environment which ties us to these technologies may overwhelm employees and hinder productivity. Yes, technology […]

Keep Your Coffee Weird

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    As you prepared your bowl of cereal this morning, did you take your first bite and come to the realization that you have eaten this nearly every morning for the past three months? We often carry out our daily rituals so unconsciously that it gets to a point […]

Facebook Plans to Add “Dislike” Button (well, sort of)

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Have you ever read a friend’s Facebook post and were unsure of how to respond? Perhaps they mentioned that their honeymoon flight was cancelled, or they shared an image of a newly formed cast on their foot after an impromptu basketball pick-up game went awry. Well, if you were looking […]

The Dog Blog

Charlie in her shy mode.

There are always certain things that indicate the beginning of the work day at any office. Perhaps it’s the sound that the copier makes as it powers-up;  the smell of the first pot of coffee brewing that wafts through the still air; or the quiet broken by the banter of […]

Typography & Your Business: What You Need to Know

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We all know how crucial branding is to a business. Not only is it an opportunity to tell your audience who you are in your industry, but it’s also an opportunity to showcase how you differ from your competitors. As you think about the various components of branding, it’s likely […]

Culinary Confessions, Capital Cuisine Restaurant Week

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From Austin to Atlanta and Chicago to Charleston, you will find many variations of “restaurant week,” all based upon an original 1992 event in New York City, credited with the title of being the first ever of its kind. During this period of time, participating restaurants generally lure both regular […]

Lucky Goat Coffee Company, Grand Opening

Owners Ben and Brooke Pautsch with the Greater Tallahassee Chamber of Commerce as their son has the honor of cutting the grand opening ribbon.

The grand opening of a new business location is always an occasion to celebrate a new beginning and to share the festive, entrepreneurial spirit with the local public. However, when such a grand opening is necessitated by the fact that the business owner outgrew their last location— you are also […]